Early in my career, a client once told me that the energy and effort I put into researching who they were and the details of what they sell gave them a renewed level of spirit in their website.
It’s that passion that has fueled me to nearly 10 years experience in the digital marketing space. I’ve helped dozens of businesses with their online efforts – from working with small, local owners building the fundamentals to larger clients looking for a strategic partner, helping them identify new opportunities to grow.
Beyond clients, I’ve helped teach digital marketing fundamentals in the community through various speaking engagements and educational seminars.
EXPERIENCE
Digital Strategist
Daylight Studio – Portland, OR
May 2014 – July 2018
– Introduced a new level of detail and execution to clients’ digital projects: expanded GA implementation, website optimization, and additional consulting across local search, PPC, and marketing automation
– Supported design and development teams through website QA
– Contributed to agency marketing efforts (blog content, social media, email newsletter, PPC campaigns)
Organic Search Strategist
Anvil Media – Portland, OR
January 2014 – April 2014
– Fostered the Anvil account teams by providing strategy/tactical guidance, training, and ongoing process development
– Aligned documents and processes for Anvil SEO services including keyword research, website audits, and inbound link profile analysis
– Continued the execution of research and strategy development for new, post-merger Anvil clients and continued consultation of Formic clients
– Fostered Anvil account teams by providing strategy/tactical guidance, training, and process development
– Contributed to agency marketing efforts (blog content and social media)
Senior Account Executive
Formic Media – Portland, OR
April 2010 – December 2013
– Guided digital strategies through all phases: in-depth client and competitive analysis, strategy development across SEO/PPC/social media, and execution of recommendations
– Conducted monthly and ad hoc performance reports working extensively with Google Analytics and a wide range of tools (Google Webmaster Tools, AdWords, Moz)
– SEO: Improved total organic traffic as high as 60-80% and total site pageviews between 80-100% as a result of on-site optimization and content development efforts for two local Portland companies
– Local: Boosted local search impressions by 79% for a regional health care provider, and achieved 1st page local search rankings through business listing optimization and management
– Social: Oversaw the social media campaign for a Portland car dealership that generated over 400% increase in social referral visits (from platforms such as Twitter, Reddit, StumbleUpon, Google+ and Pinterest) Â along with Facebook from which referral visits increased 1,600%, likes increased 91% and engagement increased 338%
– Contributed to agency marketing efforts (blog content and social media)
Marketing Associate
HEROweb Marketing & Design – Eugene, OR
February – October 2009
– Managed digital marketing efforts for a total of 20 small businesses, primarily through search engine optimization and shopping engine campaigns
– For 2 most active clients: average 3.37% organic conversion rate and 5.51% Google Product Feed conversion rate
– Most successful client: increased visits by 529%, average time on site by 17%, average pages viewed by 17% and decreased bounce rate by 16.6% versus the previous 9 months
– Contributed to agency marketing efforts (blog content and social media)
Search Marketing Specialist 1
Marchex – Eugene, OR
October – December 2008
– Executed digital marketing campaigns for multiple clients through paid inclusion and comparison shopping techniques
– Utilized Excel extensively to maintain campaign feeds while meeting partner requirements and frequently updating in-house data-warehouse
– Assisted teammates with other campaign projects as needed to meet holiday advertisement needs
SPEAKING ENGAGEMENTS
SEMpdx – SEO 101
PSU – BB403 Strategic Craft Beverage Marketing Digital Course
VenturePortland – Google Analytics 101
PRSA – Social Media for Non-Profits
Formic Media Seminar Series – Multiple presentations (SEO, PPC, Local Search, Social Media, Site Clinics)
WRITING SAMPLES
Daylight Studio
– 5 Digital Marketing Channels that Maximize Your Resources
– Modern Search: How to Get Your Wine Found on Google
– How Does the Repeal of Net Neutrality Affect You
– Why Email is Still an Essential Part of Your Marketing Strategy
– What We Read: Inspiration From the Daylight Team
– How Do Your Earn Links That Google Won’t Ignore
– Google’s Upcoming Mobile-First Index: What You Need to Know
– Engage 2017 Recap: A Day of Innovation
– Chrome Starts Labeling Non-Secured Websites
– These Aren’t the Droids You’re Looking For
– Google Launched Major Change to Search Results
– Daylight @ MozCon 2015
– The Connected History of Google, Mobile SEO, and Rankings
– Designers Meet SEOs: Measuring Performance with Google Analytics
– Designers Meet SEOs: URL Structure
– Daylight Opens Its Doors for Design Week Portland
– Designers Meet SEOs: Scaled Content
– Designers Meet SEOs Series: SEO vs. Content Marketing